Direct Farm-to-Table Approach
Part of what we love as farmers is to be able to build relationships with our customers. We are proud of what we do and look to be transparent in all aspects of the process. Its enjoyable to share our knowledge of farming with others and answer questions so that people can appreciate knowing where their meat comes from and how its been treated. With the chefs we work with, having a direct connection allows us a unique opportunity to tailor orders to their needs and look at ways we can be innovative in the future. It allows restaurants and butcher shops to be able to share the local story of Penokean Hills Farms to their guests and consumers as well!
Breeding Program & Carcass Traits
A quality and consistent end product is invaluable in today’s premium beef marketplace. Part of what makes the Penokean program so unique is the attention given to our cattle’s genetics and makeup. Most cattle traits such as temperament and carcass marbling are very much hereditary. Through genetic research, ultrasound technology and ancestral records, we are constantly working with our farmers on selecting and improving our herds for end consumer satisfaction. We breed our cattle for:
Intramuscular Marbling to enhance the flavour of the beef.
Cutability so the flavour can be enjoyed without excess fat trim
Growth Rate so that cattle are harvested at an optimal time for the combination of tenderness and flavour
Finishing Ability so that cuts are at a consumer friendly size
Temperament such that cattle are a pleasure to work with and the cattle do not get stressed, adding to the tenderness of the beef
Calving Ease & Milk as research has demonstrated that a good start in life results in better carcass characteristics